Get the depth of expertise and guidance you need without the expense of a full-time hire.
Are you struggling to develop and execute a successful marketing strategy for your business? Do you lack the resources and expertise to build a full marketing team? A fractional CMO is the solution you’ve been looking for.
Our team of experienced fractional CMOs provides the necessary marketing leadership and guidance to help your business succeed. With a fractional CMO, you’ll get the expertise you need to develop a robust marketing department, understand how to get a ROI on your marketing efforts, and have the confidence on how you will grow your business, but through a flexible relationships that suits your needs.
Challenges you face without a Fractional CMO
Employing a fractional CMO, or Chief Marketing Officer, helps you overcome the following challenges in your business:
Lack of marketing expertise:
You may not have the in-house marketing expertise to develop and execute an effective marketing strategy. A fractional CMO can provide the necessary expertise and guidance to ensure that the company’s marketing efforts are aligned with its overall business goals and objectives.
Mix marketing messaging to "anyone":
Small and mid-sized companies may not have the resources to hire a full-time CMO or build out a full marketing team. A fractional CMO can provide the necessary marketing leadership on a part-time or project basis, allowing your company to access high-level marketing talent without committing to a long-term contract.
Inconsistent or ineffective marketing:
Companies may struggle with developing consistent and effective marketing campaigns that resonate with your target audience. A fractional CMO can help you to develop and refine your company’s branding and messaging, ensuring that it is aligned with the target audience and effectively communicates your company’s unique value proposition.
Lack of measurement and accountability:
You don’t not have the processes in place to measure the effectiveness of their marketing campaigns or hold their marketing team accountable for achieving their goals. A fractional CMO can use data and analytics to measure the effectiveness of your company’s marketing campaigns and make data-driven decisions to optimise performance.
Contact us to learn more and schedule a consultation.
Don’t let a lack of marketing expertise hold your business back. Hire a fractional CMO today to take your marketing efforts to the next level.
Introducing The Solution: Your Fractional CMO
A fractional CMO, or Chief Marketing Officer, provides part-time or project-based marketing leadership to a company.
Here are some of the key responsibilities and activities that a fractional CMO may undertake:
Develop marketing strategy:
A fractional CMO will work with the company’s leadership team to develop a marketing strategy that aligns with the company’s overall business goals and objectives.
Branding and messaging:
The fractional CMO will help develop and refine the company’s branding and messaging, ensuring that it resonates with the target audience and communicates the company’s unique value proposition.
Digital marketing:
The fractional CMO will oversee the company’s digital marketing efforts, including social media, email marketing, search engine optimization (SEO), and pay-per-click advertising (PPC).
Analytics and reporting:
The fractional CMO will use data and analytics to measure the effectiveness of the company’s marketing campaigns and make data-driven decisions to optimize performance.
Team leadership and management:
The fractional CMO may also manage the company’s marketing team, providing guidance and mentorship to ensure that the team is aligned with the marketing strategy and achieving its goals.
Our guarantee you’ll gain from our Fractional CMO services:
Marketing strategy development
Your business and marketing will be laser-focused because your marketing strategy will align with your business goals and objectives. Your marketing expert will keep you accountable for pushing actions and completing tasks that will move the needle. This will ultimately increase your bottom line and achieve the vision you dream about.
Branding and messaging:
If you speak to everyone, you’ll speak to know one. You’ll feel confident that you can speak directly to your target audience and help you resonate more with their problems and solutions. You will always know how to effectively communicate your unique value proposition and gain more valued customers you love to work with.
Team leadership and management:
To create innovations, your team needs to feel confident in their knowledge and skills. We help them with just that! With our coaching and mentoring, as their skills develop, you gain more marketing output, ideas and quality. You’ll never hit capacity, and guarantee you hit your goals.
Digital marketing:
This is more than just marketing consultation. This is about understanding the “doing” and the detail in each channel of marketing. This unique skill allows your marketing to output more, be more effective and give you a greater ROI. By consistently developing this process exponentially increases your flywheel output.
Analytics and reporting:
If you feel like you don’t have the time or knowledge to read your marketing metrics, then you’re leaving huge opportunities on the table. We guarantee that by understanding your KPIs, your action plans are aligned with your vision. We tell you where you are now, and give you clarity on what actions you need to do next.
How It Works:
This service is designed for SMEs looking to grow but requires a wide range of marketing skills and know-how to get to the next level.
This places demands on the service to flex to the business’ needs over 30-day sprints. These sprints will ensure you stay in control of the marketing and expedite the action plan.
- Starts at 6 hours per month
From our experience working with your size of business and set up, we would recommend splitting the 3 hours a fortnight into:
- 1 hour a week with senior management team to cover strategy, planning, and coaching (this will change week on week)
- 1.5 hours with the internal marketing executive for coaching, training and daily online support (provided through Slack)
- 2.5 hours to manage suppliers (such as external marketing agencies and freelancers), plus execute strategy tasks and implement additional marketing activities that the business may need at the bottom that is outside of the remit of internal skills and/or suppliers. The key here is our skills and experience to ask the right questions.
- Your project will be managed on Monday.com, and communications will predominately be on Slack. If you feel it necessary, we can be set up on to your internal emailing system.
- This service is solves a lot of challenges, in the small business world, because sometimes you need the expert to jump in and lay out the foundations so the business can carry it on internally.
What are the benefits of having a marketing expert?
Overall, a fractional CMO can help address a variety of challenges related to marketing expertise, resources, consistency, and accountability, providing the necessary guidance and leadership to help small to medium sized businesses achieve your marketing goals and drive business growth.
Cost savings:
Hiring a full-time CMO can be expensive, especially for smaller companies. A fractional CMO can provide the same level of expertise and guidance at a fraction of the cost.
Fresh perspective:
Fractional CMOs often work with multiple clients in different industries, which gives them a unique perspective on marketing trends and strategies that can benefit your company.
Flexibility:
Fractional CMOs can be engaged on a part-time or project basis, allowing companies to access high-level marketing talent as needed without committing to a long-term contract. In addition, the activities of the CMO are flexible to the needs of the business, and can react accordingly to the challenges the business is facing.
Strategic guidance:
A fractional CMO can help your company develop a marketing strategy that aligns with your overall business goals and objectives. Using proven processes, systems and tools, you’ll have the clarity and confidence to take the next steps.
Access to expertise:
Fractional CMOs have a wealth of marketing expertise and can provide guidance on everything from branding and messaging to digital marketing and analytics.
What People Are Saying
“I have enjoyed the privilege of working with Charleh over the last 18 months as she continues to lead the talented team at KUB Digital. What I have seen is someone dedicated to not only personal development and the growth path of her organisation, but the relentless pursuit of creating an environment that empowers her team, enabling them to develop their own skills and experience.
Over this time, I have enjoyed seeing how KUB has grown under Charleh’s leadership, whilst focusing on bringing out the best in others. A powerful combination that I have no doubt will deliver positive results for their customers.”
Pete Boddy, Head of Engineering, BAE SYSTEMS
“Charleh stands out from the crowd; she is a female leader who is passionate about her work and motivated to succeed. Her hardworking nature and determination are inspiring, making her an unstoppable force within the industry. Leading from the front, Charleh has used her impeccable leadership skills, creativity, and undeniable marketing knowledge to make a huge impact on KUB’s continued growth and success.”
Rachel Eglin, Marketing Manager, KUB Digital
“Marketing genius, strategist and a wealth of knowledge.
Charleh has provided so much support in a wide range of realms, assisting us in marketing strategies, ideas and campaigns. As well as helping us build our brand identity and worth.
Her knowledge, experience and leadership skills in the marketing space is exceptional. She has a great talent for finding the positives and strengths of a business that we didn’t realise we had.
Charleh has built an effective and efficient team at KUB that reflects her leadership skills and growth mindset. The team have a detailed expertise in the tools that they use to complete any task that is given to them.
We will continue to work closely with Charleh and the team at KUB as they are just as passionate about our growth and success as we are.”
Kurt Gray, MD, Auki Enterprise
Contact us to learn more and schedule a consultation.
Stop leaving your business up to chance. Make sure you have a proven process that will guarantee you will grow over the next 3 years.