We’ve collated some of the key business website statistics to help you understand how you compare to your competition and prioritise the improvements that matter most to your customers and your profits.
While most business owners know that a great website is essential for generating more sales and leads, it’s not always easy to get right.
A combination of poor design, a lack of updates and overall poor website management can be the downfall of any business that would otherwise succeed.
That’s why it’s so important to understand what you’re getting right and where there’s room for improvement.
So without further ado, here are some of the most I’m important website statistics your business should know about.
1. In 2019, 83.4% of businesses in the UK had a website, down from 84% the previous year
This statistic includes businesses with ten or more employees. While 83.4% is down on the previous year, the overall trend shows the number of businesses with websites increasing. In today’s hyper-competitive world, a website is a must if you want your business to succeed.
2. 47% of businesses experience cyber security breaches at least once a year
A UK-based survey conducted in 2022 found that 21% of businesses experienced a cyber security breach once in the last 12 months. 8% claimed that they had experienced security breaches several times a day. Meanwhile, 18% of businesses reported having to deal with breaches on a monthly basis – highlighting the need for better cybersecurity.
To find out about the preventative actions you can take, watch our free workshop on how to protect your business from cyber security threats.
3. The average cost of a cybersecurity breach for UK businesses is £1200
Cybersecurity breaches can have huge consequences for business owners. The average cost of a breach is around £1200. The bigger your business, the more it will cost. But that’s just the financial side of things – if you have a breach that risks your data, customers may no longer trust your brand.
4. Websites come second in the top channels for B2C marketers
In a 2022 UK-based survey of B2C marketers, 26% of respondents claimed that social media was their main marketing channel. Websites came in second place, with 21% reporting it was their primary channel.
5. 76% of eCommerce professionals use real-time behavioural data to personalise website UX
Personalisation is increasingly important for making your website relevant and relatable to your target audience. As a result, it’s little surprise that over three-quarters of eCommerce professionals across the UK and US are already doing so.
6. B2B websites made a total of £159.3 billion in sales in 2019
This stat includes businesses with ten or more employees. While the general trend continues to rise, this figure is down from the previous year, when B2B businesses made £166.1 billion in sales through their websites.
7. Smartphones account for around 72% of retail site visits
In the second quarter of 2022, smartphones made up 72% of retail site visits in the UK. They also accounted for 66% of online orders. Desktop computers generated 25% of retail website traffic but were responsible for 30% of purchases. The key takeaway here is that if you have a website, it must be mobile responsive.
8. In the second quarter of 2022, mobile devices generated 58.99% of global website traffic
This trend continues to increase yearly as more consumers expect their needs to be met just as well on mobile as on desktop. For comparison, in Q1 of 2015, mobile traffic accounted for less than a third of global website traffic.
9. A 0.1s decrease in mobile site load speed increases conversions by 8% for retail sites and by 10% for Travel sites
This tiny decrease in load speed also increases the time consumers spend on retail sites by almost 10%, showcasing consumers’ high expectations and proving the power of making your website as speedy as possible. If you’re unsure how fast your site is, try GTMetrix, which will generate a free speed report for your website.
10. 88.5% of web designers claim that a slow load speed is a top reason why visitors choose to leave a website
Yet another statistic proving why your website speed should be tracked as a key metric and prioritised in your list of website improvements. The bottom line? If your site is slow, it won’t matter how amazing it looks or how seamless the navigation is – no one will stick around long enough to see it.
11. Half (50%) of consumers say a website’s design is vital to a business’s brand
With half of consumers judging your brand based on your website, it’s super important to ensure that your site reflects your core message, has a seamless design and provides your target audience with all the necessary information. Without an on-point website, you’ll be losing out to your competitors.
12. 21% of consumers want to see video content when they visit a website
Video content is one of the most engaging forms of content marketing. On your website, it can get visitors to stick around longer, increase their awareness of your brand and get to know, like, and trust you. With over a fifth of consumers already expecting to see video content, it’s time to ensure your site doesn’t get left behind.
13. In 2021, Yandex.ru held the leading position as the most engaging website worldwide
Yandrex is a Russian search engine and has users spending around 23.32 minutes on the site per session. This is followed by another Russian site, the social media platform VK, then Facebook, Reddit and Google.
14. 84.6% of web designers say a crowded design is the most common mistake made by small businesses
If your website isn’t fit for purpose, visitors aren’t going to stick around. This is why a sleek design is always a must. For example, users will find it difficult to take in the information and look elsewhere if you have a cluttered homepage.
15. Changing your website’s CTA colours can lead to a 21% increase in conversion
A HubSpot-owned brand, Performable, changed its call to action (CTA) buttons from green to red, resulting in a 21% increase in customer conversions on its site – proving that when it comes to conversion, colour matters.
16. Bounce rates jump by 9% if your website takes 2 seconds to load and 38% if your site takes 5 seconds to load
Consumers today are more impatient than ever – and why shouldn’t they be? Plenty of websites and technology make their lives easier, and speed is a big part of that. If your website doesn’t keep up, it’s going to achieve less traffic and slide down the search engine rankings over time – making it harder to find.
17. Conversion rates drop by 4.42% for every extra second it takes your website to load
High bounce rates aren’t the only problem you’ll have if your site has a low load speed; you’ll also lose out on conversions, ultimately impacting your revenue.
18. In May of, Google had the highest (16.1%) share of the UK’s total traffic
Google continues to lead the way as the world’s most popular website, followed by YouTube, Facebook, BBC and Amazon in the UK. The good news? While you can’t compete with Google, you can work on your SEO to get your website higher in the rankings so more of your target audience find you through the search engine.
19. The average time a user spends on a website is just 54 seconds
That’s not a lot of time to make a good impression. That’s why having a clear, easy-to-navigate design and easy-to-scan, impactful copy is essential. The goal here is to communicate what you need to in a minimal amount of time so that users come back wanting to find out more.
20. Before interacting with a website, the average B2B buyer conducts 12 different online searches
You may have heard about the marketing rule of 7, which states that a potential customer must see a message at least seven times before they take action. Well, that number is usually higher. To meet the 12 touchpoints reported in this stat, you’ll need a blend of different marketing techniques, including paid advertising, social media, email marketing, SEO and more.
We hope you found these business website statistics helpful!
As a business owner, it’s always important to stay on top of the latest statistics and trends so you can make informed decisions about your website and enhance your customer journey at every stage.
So, by understanding these key website statistics, you’ll be in a much better position to ensure your site is performing optimally and meeting the needs of your target audience.
If you want to make sure your website is up to scratch or are looking to overhaul your current website, we can help. Contact us today to get started.