The Community Benchmark Report 2024 from Circle.so outlines strategies for building and sustaining engaged communities. Key points include prioritising member onboarding, hosting regular events to maintain engagement, leveraging varied acquisition channels without significant spending, focusing on retention, experimenting with re-engagement tactics, and monetising communities effectively. Successful community builders distinguish themselves by understanding member needs and employing creative tactics, rather than relying on extensive resources. The insights from the report are derived from analysing top-performing communities, identified through data analysis and interviews, to offer actionable strategies for community managers and creators.
Onboarding strategies are crucial for integrating new members into a community, ensuring they feel welcome, informed, and engaged from the outset. Effective tactics include personalised welcome messages, clear guides on community norms and how to get involved, and introductory events or meet ups. These strategies help new members navigate the community, connect with others, and understand the value and culture of the group, fostering a sense of belonging and encouraging active participation.
Host Regular Events
Regular, engaging events are vital in fostering community spirit, offering members a platform to connect, learn, and share experiences. Whether online or in-person, these events create a sense of belonging and actively contribute to a vibrant community atmosphere. Successful event planning involves understanding the community’s interests, providing diverse activities that appeal to different members, and ensuring inclusivity. These gatherings not only reinforce the community’s values and goals but also stimulate member engagement and loyalty.
Diversify Acquisition Channels
Focus on Retention
Focusing on retention involves creating a welcoming environment where members feel continuously engaged and valued. This can be achieved through personalised communication, recognising member contributions, providing exclusive content or benefits, and soliciting feedback to ensure the community meets their needs. Regularly updating community offerings based on member input and creating a roadmap for community development also play key roles in keeping members interested and reducing churn, fostering a strong sense of loyalty and belonging within the community.
Emphasise Community Well-being
In conclusion, becoming a top-performing community manager requires a multifaceted approach that centres on understanding and catering to the diverse needs of community members. By prioritising personalised onboarding, fostering engagement through innovative content and events, diversifying member acquisition, focusing on retention, creatively solving problems, and leveraging technology, community managers can build vibrant, inclusive, and sustainable communities. Staying adaptable, continually exploring new strategies, and maintaining a member-first mindset are key to thriving in the evolving landscape of community management.