LinkedIn was founded in 2002 with a mission to connect the world’s professionals and help them become more successful and productive. Since then, it has become an essential tool for millions of businesses and marketers around the globe.
After the world headed into lockdown in 2020, more MDs than ever before have begun to realise the value of virtual networking and nurturing business relationships with the help of social media platforms like LinkedIn.
At KUB, we’ve understood the important role LinkedIn can play in helping businesses grow and develop for a long time, whether it’s through sharing blog articles, video content, or implementing a targeted lead generation strategy.
As a result, we want to share some of the most interesting and useful LinkedIn marketing stats that we’ve found to help you understand more about how the platform can help your business development.
Our top 50 LinkedIn marketing stats
1. LinkedIn is the number one platform for b2b lead generation
2. LinkedIn sessions saw an increase of 30% in Q2 of 2021
3. Every single Fortune 500 company has representatives on LinkedIn
4. In Q1 of 2021, there were almost 31 million UK-based LinkedIn members
5. In February 2021, most UK-based LinkedIn users were 25-34 years old (58.1%)
6. 92% of b2b marketers use LinkedIn as part of their marketing strategy
7. LinkedIn is a 277% more effective lead generation tool than Facebook and Twitter
8. 4.11% of LinkedIn’s 706 million users are UK-based
9. 23% of UK workers are also LinkedIn members
10. 43% of LinkedIn members are decision-makers
11. In March 2020, 15% of LinkedIn posts referred to working from home
12. 70% of professionals believe that LinkedIn is a trustworthy source of content
13. LinkedIn provides around 36 billion content impressions each month
14. 59% of users on LinkedIn have only worked at businesses with less than 200 employees
15. Only 1% of LinkedIn users post content on the platform
16. LinkedIn user engagement has increased by 25% year on year
17. 44% of all LinkedIn members use the platform on a monthly basis
18. LinkedIn has more than 740 active members
19. Just 3 million LinkedIn users share consistent weekly content
20. LinkedIn was voted as the most trusted social platform in 2020
21. 80% of LinkedIn users agree that networking is critical to their success
22. Just 1 million users have published articles using LinkedIn publisher
23. 45% of LinkedIn publisher article readers are VPs, managers and directors
24. 76% of LinkedIn members rated the ‘Who Viewed Your Profile’ tool as the best tool
25. LinkedIn collectively makes up 64% of all social media traffic to corporate websites
26. In Q4 of 2020, LinkedIn users watched 2 X as much learning content on the platform than the previous year
27. 33% of professionals in the world are LinkedIn members
28. 42% of LinkedIn users regularly update their personal profile
29. 96% of b2b marketers use LinkedIn to grow their organic reach
30. 4 out of 5 users on LinkedIn ‘drive business decisions’
31. LinkedIn members have twice the buying power of the average web audiences
32. LinkedIn is part of the marketing strategy of 71% of b2b marketers
33. 81% of b2b marketers use LinkedIn to advertise new product launches
34. 59.9% of users on LinkedIn are between the ages of 25-34. That’s a lot of people in their prime career progression years
35. In Q2 of 2021, there was a 48% increase in conversations taking place on the platform
36. In 2020, 55% more conversions happened between users on LinkedIn
37. 94% of marketers use LinkedIn as a content distribution platform
38. LinkedIn posts with images receive a 98% higher comment rate
39. Posts that end by posing a question get 50% more engagement on LinkedIn
40. Video content is 20X more likely to be shared than other forms of content
41. In Q4 of 2020, LinkedIn’s ad reach increased by 25 million people
42. 58% of marketers prefer LinkedIn ads over other social platforms
43. LinkedIn accounts for 80% of b2b leads that come from social platforms
44. LinkedIn works well for generating leads, according to 79% of marketers
45. The majority of LinkedIn members (52%) earn upwards of £48k a year
46. 41% of all millionaires are LinkedIn members
47. LinkedIn members increase by an average of 26% year on year
48. In one survey, 43% of marketers claimed they had sourced customers from LinkedIn
49. 96% of sale execs use LinkedIn twice a week or more
50. 92% of marketers prefer using LinkedIn for marketing over other social platforms
And there you have it! I hope you’ve found these LinkedIn marketing stats interesting and informative.
If you’re interested in harnessing the power of LinkedIn as part of generating more leads for your business, I’d recommend reading our guide on how to generate leads using LinkedIn or booking a free 30-minute marketing review with us here at KUB.
